Posted in book review, websites on Dec 28th, 2007 1 Comment »
Recipes for web usability
Steve Krug’s book on web usability reads in half a day, but changes your perspective on websites forever.
With lots of practical advice, you can use it when preparing or developing a new web project, as well as for auditing and improving a running site.
Offering guidance on language, buttons, banners, navigation and […]
Posted in communication, web 2.0, innovation, tools, websites, webinars & webcasts, marketing on Nov 29th, 2007 No Comments »
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Posted in blog, community, web 2.0, websites on Aug 14th, 2007 No Comments »
Communication is about user response. So what kind of response mechanisms do we have at our disposal as electronic marketing professionals? The following list is order from casual to deeper levels of involvement:
Browse feed: users may browse titles & teasers in a feed aggregator. It’s the lowest level of interaction, equivalent to the […]
Posted in websites on Jul 27th, 2007 No Comments »
Dave J has a good post on landing pages versus landing paths.
Wouldn’t an urban rather than airport analogy work better? If websites are cities, we can think of pages as buildings and navigation as roads.
Landing pages become the gates to the city, and landing paths the avenues into the city.
But websites are tourist destinations […]
Posted in communication, copywriting, the test of time, websites on Jun 17th, 2007 No Comments »
How Users Read on the Web?
They don’t
Jakob Nielsen, October 1, 1997
Jakob Nielsen’s article of almost 10 years ago certainly passes the test of time.
How can we make articles more web-readible:
Be concise. Less is more
Keep paragraphs short (25-40 words)
Use short posts. Limit text to a single screen of 3-4 paragraphs.
Use one or few links. Link […]
Posted in websites on Jun 15th, 2007 1 Comment »
Setting up a website that makes a difference may involve more than you bargained for:
Define your web application - its target audience, content, navigation, interaction with users, … Will it still work for 1,000 pages? How will it work when you reach 10,000 pages?
Consider insourcing versus outsourcing: you do not want to become a […]
