Posted in e-mail marketing, site promotion on Dec 22nd, 2007 No Comments »
Specific rather than generic calls to action are a means to stand out in business marketing.
A recent exchange on Marketing Profs [1] discussed calls to action for B2B trade magazines, resulted in generic answers such as ‘free gift’, ‘free sample’, ’subscribe to our newsletter’ etc. But everybody else uses these same calls. As […]
Posted in site promotion, marketing, social media on Dec 14th, 2007 4 Comments »
Inspired by an article from Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. These can be used for business development, non-profit marketing or to build strong reputations and brands online.
Posted in site promotion on Jul 27th, 2007 1 Comment »
Is social bookmarking as a mature market? A squidoo lens lists over 150 services. Surely, the next step must be to segment bookmarking into niches?
Beetoobee, as the specialised social bookmarking service for b2b professionals (’digg for b2b’) continues to identify the gems on its front page. Dailyhub does the same for a broader […]
Posted in blog, book review, site promotion on May 20th, 2007 No Comments »
The book - the blog
If you’re going to read a (n introductory) book on marketing with blogs, it should be Susannah Gardner’s ‘Buzz Marketing with Blogs for Dummies’. If you can read beyond the title, it will give you a good introduction to the essentials of b2blogging:
Blog setup - a discussion of hosted blog […]
Posted in metrics, e-mail marketing, site promotion on May 19th, 2007 No Comments »
So you’ve set up your web application and have been consistently posting for a couple of weeks/months. Visits have grown, but you seem to be stuck at a few dozen visitors per day, or 100 visits on a good day. Here are a few ideas how you could bring your blog to the next […]
