Posted in web 2.0, tools on Jul 6th, 2007 No Comments »
Last week, I asked our marketing team what social media they normally use. About half of them replied ‘what are social media?’. From the other half, most use some social media and realise that they need to go deeper. But there is also the one team member that sent in a long list of […]
Posted in communication, copywriting, the test of time, websites on Jun 17th, 2007 No Comments »
How Users Read on the Web?
They don’t
Jakob Nielsen, October 1, 1997
Jakob Nielsen’s article of almost 10 years ago certainly passes the test of time.
How can we make articles more web-readible:
Be concise. Less is more
Keep paragraphs short (25-40 words)
Use short posts. Limit text to a single screen of 3-4 paragraphs.
Use one or few links. Link […]
Posted in community, tools on Jun 16th, 2007 No Comments »
Squidoo is a web application enabling users to make ‘lenses’, i.e. focal points of the best resources on the internet on a subject.
A lens is a single page mini-website, constructed that contains a number of modules. A module can be a text block, an rss feed, a list of links, a list of Amazon […]
Posted in websites on Jun 15th, 2007 1 Comment »
Setting up a website that makes a difference may involve more than you bargained for:
Define your web application - its target audience, content, navigation, interaction with users, … Will it still work for 1,000 pages? How will it work when you reach 10,000 pages?
Consider insourcing versus outsourcing: you do not want to become a […]
Posted in web 2.0, tools on Jun 10th, 2007 No Comments »
As a leading content management system (next to openCMS, Joomla, Plone, …), I can only write a rave review on Drupal. A complex software application can only be evaluated through a real project, during which one often learns the limitations in quite a late stage of implementation. Not so with Drupal, where after half […]
Posted in blog, web 2.0, e-mail marketing, tools on Jun 10th, 2007 No Comments »
For the new blogger, it can be a bit daunting to enter the blogosphere and collect the chicklets to offer feed subscription from yahoo, google, bloglines, newsgator, … Search no more - feedburner let’s you ‘burn a feed’, a simple action with following benefits:
from a single feed, you obtain chicklets for the major feedreaders
a […]
Posted in blog, community, web 2.0 on May 28th, 2007 No Comments »
Why are organizations slow to embrace Web 2.0? Is it because large organizations exist despite themselves, surviving to deliver products and services that no individual or small group ever could?
At present, blogs or online communities often originate from ‘rogue’ individuals or small groups of enthusiasts outside established organisations. Surely large corporations with all their resources […]
Posted in blog, book review, site promotion on May 20th, 2007 No Comments »
The book - the blog
If you’re going to read a (n introductory) book on marketing with blogs, it should be Susannah Gardner’s ‘Buzz Marketing with Blogs for Dummies’. If you can read beyond the title, it will give you a good introduction to the essentials of b2blogging:
Blog setup - a discussion of hosted blog […]
Posted in metrics, e-mail marketing, site promotion on May 19th, 2007 No Comments »
So you’ve set up your web application and have been consistently posting for a couple of weeks/months. Visits have grown, but you seem to be stuck at a few dozen visitors per day, or 100 visits on a good day. Here are a few ideas how you could bring your blog to the next […]
Posted in community on May 3rd, 2007 1 Comment »
A Primer for Building Online Community | Marketing Profs Daily Fix Blog
I’ve enjoyed Toby Bloomberg’s post on building online communities, clarifying the 3 distinctive elements, a place to join, a member directory and mechanisms to connect with other members.
If you’re starting up a community, you need to be willing to spend substantial time animating […]