Posted in web 2.0, tools on Aug 23rd, 2007 3 Comments »
Kris Hoet at Cross The Breeze introduces AideRSS, an RSS reader aiming to help you to ‘read what matters’. The tool is promising, though a bit error-prone. Early adopters: let’s give them some credit for a while.
The idea is to offer you a preselection of articles based on an algorithm calculating a PostRank. According […]
Posted in community on Aug 17th, 2007 No Comments »
While community websites are the holy grail in b2b marketing, they are hopefully less elusive. Hereby a few tips that work to animate a community:
social media
Posted in blog, communication, web 2.0 on Aug 16th, 2007 No Comments »
Voting on resources is about the leanest feedback you can set-up for users. It provides a first step to involve users in a community.
It can be done in several ways:
a vote (e.g. Digg)
voting up or down (e.g. Reddit, Squidoo)
a 5-star rating (e.g. Google Groups)
What’s the value of votes? Users may rate […]
Posted in blog, community, web 2.0, websites on Aug 14th, 2007 No Comments »
Communication is about user response. So what kind of response mechanisms do we have at our disposal as electronic marketing professionals? The following list is order from casual to deeper levels of involvement:
Browse feed: users may browse titles & teasers in a feed aggregator. It’s the lowest level of interaction, equivalent to the […]
Posted in webinars & webcasts on Aug 3rd, 2007 1 Comment »
The promise of webinars
The recipe for a successful webinar programme is very similar to the one for conventional seminars:
a venue, i.e. a service provider allowing you to schedule webinars having their own landing page (it’s amazing how many webinar service providers fail to offer this feature)
a speaker, and a presentation
a host
an audience, which […]
Posted in community, web 2.0, innovation on Aug 1st, 2007 No Comments »
All conventional marketing techniques have their equivalent on the internet, with the exception of conferences & trade fairs. Indeed, how could one realise such intense information exchange and networking function in the virtual world?
This is about to change, with a California startup, Expo3D which develops virtual environments to communicate and interact with customers. The […]
Posted in websites on Jul 27th, 2007 No Comments »
Dave J has a good post on landing pages versus landing paths.
Wouldn’t an urban rather than airport analogy work better? If websites are cities, we can think of pages as buildings and navigation as roads.
Landing pages become the gates to the city, and landing paths the avenues into the city.
But websites are tourist destinations […]
Posted in site promotion on Jul 27th, 2007 1 Comment »
Is social bookmarking as a mature market? A squidoo lens lists over 150 services. Surely, the next step must be to segment bookmarking into niches?
Beetoobee, as the specialised social bookmarking service for b2b professionals (’digg for b2b’) continues to identify the gems on its front page. Dailyhub does the same for a broader […]
Posted in blog, web 2.0 on Jul 15th, 2007 No Comments »
The web is like a time machine that warps you forward. Suddenly, your morning, afternoon or evening is gone, and you wonder where it went. There are so many distractions for the social media marketeer and so many communities to participate in. But social media tools only work under following conditions:
Regular use (several times […]
Posted in communication, web 2.0, sales, marketing on Jul 7th, 2007 2 Comments »
On Marketo’s B2B marketing blog, Jon Miller asked the question whether modern marketing applies to B2B. I’ve been struggling with the same question a while, and would reply in the affirmative.
At the risk of simplifying, B2B marketing is about direct contact, sales funnels and supposedly rational buying processes (as opposed to B2C which is […]
