Posted in e-mail marketing, site promotion on Dec 22nd, 2007 No Comments »
Specific rather than generic calls to action are a means to stand out in business marketing.
A recent exchange on Marketing Profs [1] discussed calls to action for B2B trade magazines, resulted in generic answers such as ‘free gift’, ‘free sample’, ’subscribe to our newsletter’ etc. But everybody else uses these same calls. As […]
Posted in site promotion, marketing, social media on Dec 14th, 2007 4 Comments »
Inspired by an article from Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. These can be used for business development, non-profit marketing or to build strong reputations and brands online.
Posted in metrics, web 2.0 on Dec 11th, 2007 No Comments »
We know the internet saves us trips to the library and to bookshops. It helps us in doing research. And we can no longer imagine communications and networking without it.
To know how big exactly is the internet, and who is using it for what, the Pew Internet project provides good information for USA. […]
Posted in communication, web 2.0, innovation, tools, websites, webinars & webcasts, marketing on Nov 29th, 2007 No Comments »
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Posted in blog, web 2.0, social media on Nov 18th, 2007 4 Comments »
Microblogging services such as Twitter, Jaiku or Pownce allow users to post short messages (140 characters) on their message board. Regular posting allows you to acquire a list of followers, and of course you can reciprocate by following others. You can promote your microblog in your blog, or vice versa.
The typical use of a […]
Posted in web 2.0, intelligence on Sep 22nd, 2007 No Comments »
Powerful tools for market intelligence are emerging on the web. And the best part: they’re free of charge. The secret to a successful web intelligence initiative is in the selection of the tool suite.
1. Everything starts from rss
Initially, there was html which gave us websites. Then came embedded languages (such as php etc), […]
Posted in web 2.0 on Sep 9th, 2007 No Comments »
A few months into this blogging project, I want to re-focus on the use of web-based techniques in B2B marketing.
Every conventional marketing technique now has its web-marketing equivalent that can be used as a substitute or complement:
from printed to electronic newsletters, and eventually rss feeds
from printed materials (application guides, catalogs, case studies, white […]
Posted in web 2.0, reference, innovation, tools, laboratory on Aug 28th, 2007 No Comments »
Via Ardeth Albee’s Marketing Interactions blog, I came accross Junta42, an ‘expert and user-generated search engine about content marketing’.
So what exactly is content marketing? A Google search leads to a Squidoo lens on the very subject, but we have to scroll down the lens to the “Must have resources” section to find the […]
Posted in communication, web 2.0 on Aug 27th, 2007 No Comments »
Maybe you will conclude that I have too much free time, but on a rainy Sunday afternoon, I put following sites in Alexa:
www.europa.eu, website of the European Institutions, employing 25,000 people and regulating the fate of almost half a billion citizens
www.siemens.com, a major corporate brand, employing several times the number of people the European […]
Posted in blog, web 2.0, book review on Aug 27th, 2007 No Comments »
If you’re a business marketeer, considering blogging for your organisation, or a blogging evangelist preparing to introduce blogging in your organisation, Debbie Weil’s book is for you.
Not only does it contain a 360 degree description on the blogosphere. The book also includes a selling kit for the skeptics, and prepares you for the […]
