Posted in community on Feb 24th, 2008 No Comments »
Many conferences are great communities. But they are also hard work. It appears a pity that all this energy is dispersed after the event, only to come back together at the next edition. Meanwhile, assuming quality papers on relevant research have been developed for the conference, it seems a waste to hide it in […]
Posted in community on Aug 17th, 2007 No Comments »
While community websites are the holy grail in b2b marketing, they are hopefully less elusive. Hereby a few tips that work to animate a community:
social media
Posted in blog, community, web 2.0, websites on Aug 14th, 2007 No Comments »
Communication is about user response. So what kind of response mechanisms do we have at our disposal as electronic marketing professionals? The following list is order from casual to deeper levels of involvement:
Browse feed: users may browse titles & teasers in a feed aggregator. It’s the lowest level of interaction, equivalent to the […]
Posted in community, web 2.0, innovation on Aug 1st, 2007 No Comments »
All conventional marketing techniques have their equivalent on the internet, with the exception of conferences & trade fairs. Indeed, how could one realise such intense information exchange and networking function in the virtual world?
This is about to change, with a California startup, Expo3D which develops virtual environments to communicate and interact with customers. The […]
Posted in community, tools on Jun 16th, 2007 No Comments »
Squidoo is a web application enabling users to make ‘lenses’, i.e. focal points of the best resources on the internet on a subject.
A lens is a single page mini-website, constructed that contains a number of modules. A module can be a text block, an rss feed, a list of links, a list of Amazon […]
Posted in blog, community, web 2.0 on May 28th, 2007 No Comments »
Why are organizations slow to embrace Web 2.0? Is it because large organizations exist despite themselves, surviving to deliver products and services that no individual or small group ever could?
At present, blogs or online communities often originate from ‘rogue’ individuals or small groups of enthusiasts outside established organisations. Surely large corporations with all their resources […]
Posted in community on May 3rd, 2007 1 Comment »
A Primer for Building Online Community | Marketing Profs Daily Fix Blog
I’ve enjoyed Toby Bloomberg’s post on building online communities, clarifying the 3 distinctive elements, a place to join, a member directory and mechanisms to connect with other members.
If you’re starting up a community, you need to be willing to spend substantial time animating […]
