Posted in blog, tools, social media on Mar 25th, 2008 1 Comment »
Bloggers post articles, and readers - more often than not also bloggers - respond. What could be simpler? Then why are things so complicated?
Commenting in the blogosphere, and managing those comments is one of the many things in life to which no perfect solution exists.
The blogger’s perspective
Most serious blogs moderate comments, and so they […]
Posted in blog, web 2.0 on Mar 3rd, 2008 1 Comment »
Company A needs to develop a website. As good practice prescribes, a project manager and team is established. A budget for content & website development is allocated. The team meets a few times, and develops a specification. Development is outsourced. After x weeks, the contractor comes back with a prototype of about 50-100 screens. […]
Posted in communication, copywriting, tools, intelligence, social media on Mar 1st, 2008 4 Comments »
Mindmapping is an essential tool that merits more use in many business processes. It increases quality and productivity. Whatever you’re currently using mindmapping for, you’re not using it enough.
This article could easily become a ‘40 uses of mindmapping’ list. It could be a mindmap. But I’d rather focus on a few examples, leaving the […]
Posted in community on Feb 24th, 2008 No Comments »
Many conferences are great communities. But they are also hard work. It appears a pity that all this energy is dispersed after the event, only to come back together at the next edition. Meanwhile, assuming quality papers on relevant research have been developed for the conference, it seems a waste to hide it in […]
Posted in blog, web 2.0, social media on Feb 13th, 2008 1 Comment »
Some changes in the marketing blogosphere may be a signal of things to come.
This view is necessarily colored by the sub-segment of the blogosphere I observe, i.e. blogs about business marketing, technology, knowledge management, content management and social entrepreneurship. It represent a particular view, focussing on content-rich, technology-oriented business blogs.
Posted in blog, web 2.0, tools, intelligence, social media on Feb 4th, 2008 No Comments »
When monitoring rss-feeds in a reader, here’ a take on keeping your inbox to the internet clear, while trying to keeping up to speed in your limited time.
Instantaneous abort
Sites with excessive ads (a discrete ad in the lower right column is OK though).
Anything containing the words ‘affiliate’, ‘home business’, ‘money’, ‘free’, … It’s not […]
Posted in tools, social media on Jan 27th, 2008 2 Comments »
With over 150 social bookmarking tools to choose from [1-2}, the selection of Diigo is not obvious. But here’s a number of features that - in combination - make Diigo the tool we would never want to be without:
Highlighting: when browsing, you can highlight sections of a page. And as long as you are logged […]
Posted in innovation, tools, laboratory, intelligence, practitioners, social media on Jan 21st, 2008 No Comments »
Two must-have resources for any business marketer
Thanks to Jon and Joe, we now have 2 ‘ultimate lists’ of business marketing blogs, which complement each other very nicely.
Many of you will already know Jon Miller (Marketo)’s big list of b2b marketing blogs. With its recent addition of 50, it lists 138 b2b blogs. But best […]
Posted in web 2.0, innovation, tools, practitioners, marketing on Jan 6th, 2008 No Comments »
Custom content marketing offers tremendous potential for corporations and associations to strengthen brands and reputations, while broadening and deepening relationships with customers and members.
Simply defined, custom publishing is “a targeted publishing program delivered to key audiences with a goal of increasing brand perception, improving brand loyalty and influencing or improving the overall decision making […]
Posted in book review, websites on Dec 28th, 2007 1 Comment »
Recipes for web usability
Steve Krug’s book on web usability reads in half a day, but changes your perspective on websites forever.
With lots of practical advice, you can use it when preparing or developing a new web project, as well as for auditing and improving a running site.
Offering guidance on language, buttons, banners, navigation and […]
