Posted in blog, tools, social media on Mar 25th, 2008 1 Comment »
Bloggers post articles, and readers - more often than not also bloggers - respond. What could be simpler? Then why are things so complicated?
Commenting in the blogosphere, and managing those comments is one of the many things in life to which no perfect solution exists.
The blogger’s perspective
Most serious blogs moderate comments, and so they […]
Posted in communication, copywriting, tools, intelligence, social media on Mar 1st, 2008 4 Comments »
Mindmapping is an essential tool that merits more use in many business processes. It increases quality and productivity. Whatever you’re currently using mindmapping for, you’re not using it enough.
This article could easily become a ‘40 uses of mindmapping’ list. It could be a mindmap. But I’d rather focus on a few examples, leaving the […]
Posted in reference, innovation, tools, intelligence on Feb 11th, 2008 2 Comments »
Joe Pulizzi is the driving force behind Junta42, the web community on everything about content marketing and custom publishing. Over the past 7 months, Junta42 has produced a continuous stream of relevant content, now adding up to a knowledge base of close to a 1000 articles. With the recent […]
Posted in blog, web 2.0, tools, intelligence, social media on Feb 4th, 2008 No Comments »
When monitoring rss-feeds in a reader, here’ a take on keeping your inbox to the internet clear, while trying to keeping up to speed in your limited time.
Instantaneous abort
Sites with excessive ads (a discrete ad in the lower right column is OK though).
Anything containing the words ‘affiliate’, ‘home business’, ‘money’, ‘free’, … It’s not […]
Posted in tools, social media on Jan 27th, 2008 2 Comments »
With over 150 social bookmarking tools to choose from [1-2}, the selection of Diigo is not obvious. But here’s a number of features that - in combination - make Diigo the tool we would never want to be without:
Highlighting: when browsing, you can highlight sections of a page. And as long as you are logged […]
Posted in innovation, tools, laboratory, intelligence, practitioners, social media on Jan 21st, 2008 No Comments »
Two must-have resources for any business marketer
Thanks to Jon and Joe, we now have 2 ‘ultimate lists’ of business marketing blogs, which complement each other very nicely.
Many of you will already know Jon Miller (Marketo)’s big list of b2b marketing blogs. With its recent addition of 50, it lists 138 b2b blogs. But best […]
Posted in web 2.0, innovation, tools, practitioners, marketing on Jan 6th, 2008 No Comments »
Custom content marketing offers tremendous potential for corporations and associations to strengthen brands and reputations, while broadening and deepening relationships with customers and members.
Simply defined, custom publishing is “a targeted publishing program delivered to key audiences with a goal of increasing brand perception, improving brand loyalty and influencing or improving the overall decision making […]
Posted in communication, web 2.0, innovation, tools, websites, webinars & webcasts, marketing on Nov 29th, 2007 No Comments »
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Posted in tools on Sep 16th, 2007 2 Comments »
Knowledge management is the flip side of business marketing. Selling complex technical products and services requires broad and in-depth knowledge.
Blogs are natural knowledge management tools, but they do have a tendency to crumble when processing a lot of content.
This is the area where Drupal as a content management system performs extremely well. Its content […]
Posted in web 2.0, reference, innovation, tools, laboratory on Aug 28th, 2007 No Comments »
Via Ardeth Albee’s Marketing Interactions blog, I came accross Junta42, an ‘expert and user-generated search engine about content marketing’.
So what exactly is content marketing? A Google search leads to a Squidoo lens on the very subject, but we have to scroll down the lens to the “Must have resources” section to find the […]
