Posted in book review, the test of time on Aug 15th, 2007 No Comments »
In this brilliant and original book, Malcolm Gladwell explains and analyses the âtipping pointâ, that magic moment when ideas, trends and social behaviors cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause […]
Posted in communication, copywriting, the test of time on Aug 7th, 2007 No Comments »
Long lists (top 10 or longer) are popular with blogs. As checklists, they’re fine, but as communication tools, they violate one of the mantra’s of professional communication. A reference article [1] from psychology alerts us to the limits of short-term memory, where we can store typically seven-plus-or-minus-two items.
In [2], J-L Doumont argues that ’seven’ […]
Posted in the test of time, marketing on Jun 25th, 2007 No Comments »
‘Posh Spice and Persil’ is the ultimate lecture on branding (downloadable freely from the British Brands Group). Delivered in December 2001 by Jeremy Bullmore, it certainly passes the test of time. For anyone delving into the quagmire of branding, ‘Posh Spice & Persil’ provides a good framework and vocabulary to think about the subject. […]
Posted in communication, copywriting, the test of time, websites on Jun 17th, 2007 No Comments »
How Users Read on the Web?
They don’t
Jakob Nielsen, October 1, 1997
Jakob Nielsen’s article of almost 10 years ago certainly passes the test of time.
How can we make articles more web-readible:
Be concise. Less is more
Keep paragraphs short (25-40 words)
Use short posts. Limit text to a single screen of 3-4 paragraphs.
Use one or few links. Link […]
Posted in blog, the test of time on Jun 10th, 2007 No Comments »
BigPictureGuy in his corporate soap demonstrates the dilemma in setting up a corporate blog. Give it to the PR department, and your blog will be dead on arrival (Dave J’s expression ‘transparantly phony’ is priceless). But giving free reign to employees who may be out of touch with the market can damage your brand.
Going […]
