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Archive for the 'practitioners' Category

The ultimate lists of business marketing blogs

Posted in innovation, tools, laboratory, intelligence, practitioners, social media on Jan 21st, 2008 No Comments »

Two must-have resources for any business marketer
Thanks to Jon and Joe, we now have 2 ‘ultimate lists’ of business marketing blogs, which complement each other very nicely.
Many of you will already know Jon Miller (Marketo)’s big list of b2b marketing blogs. With its recent addition of 50, it lists 138 b2b blogs. But best […]

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First conference on custom publishing

Posted in web 2.0, innovation, tools, practitioners, marketing on Jan 6th, 2008 No Comments »

Custom content marketing offers tremendous potential for corporations and associations to strengthen brands and reputations, while broadening and deepening relationships with customers and members.
Simply defined, custom publishing is “a targeted publishing program delivered to key audiences with a goal of increasing brand perception, improving brand loyalty and influencing or improving the overall decision making […]

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