Posted in e-mail marketing, site promotion on Dec 22nd, 2007 No Comments »
Specific rather than generic calls to action are a means to stand out in business marketing.
A recent exchange on Marketing Profs [1] discussed calls to action for B2B trade magazines, resulted in generic answers such as ‘free gift’, ‘free sample’, ’subscribe to our newsletter’ etc. But everybody else uses these same calls. As […]
Posted in blog, communication, e-mail marketing, tools, sales, carnival on Aug 15th, 2007 No Comments »
Welcome to the summer edition of B2B Marketing Carnival. New submissions remain welcome and I’ll post a new digest once in a while. As long as contributions are related to business marketing, meet a minimum standard (language, novelty) and do not use abrasive language, they’re likely to be included. A few fringe topics are […]
Posted in e-mail marketing on Jul 21st, 2007 No Comments »
With an email marketing campaign, users opt-in to your mailing list. Based on your ‘contract with the user’, you can now enter in a regular dialog, sending electronic newsletters or flash alerts. All it requires is a subscription form, a mailing server, a newsletter template and some collateral, explaining your privacy policy, the content […]
Posted in blog, communication, e-mail marketing on Jul 5th, 2007 No Comments »
As users start to find e-mail increasingly intrusive, and start to divert e-mail magazines to a secondary e-mail address, blogs appear the way of the future (if our customers only knew about RSS!). But what if you start a blog with no readers, while on the other hand you have an e-mailing list.
The good […]
Posted in communication, e-mail marketing on Jun 13th, 2007 No Comments »
The mix of marketing communications is expanding and changing. Web-based marketing appear promising to complement or replace conventional marketing channels, but there are some caveats:
the quality of leads: this can be more easily assessed from trade fairs, seminars or sales visits, rather thanfrom visitors leaving their e-mail address on a website
only sales count: does […]
Posted in blog, web 2.0, e-mail marketing, tools on Jun 10th, 2007 No Comments »
For the new blogger, it can be a bit daunting to enter the blogosphere and collect the chicklets to offer feed subscription from yahoo, google, bloglines, newsgator, … Search no more - feedburner let’s you ‘burn a feed’, a simple action with following benefits:
from a single feed, you obtain chicklets for the major feedreaders
a […]
Posted in metrics, e-mail marketing, site promotion on May 19th, 2007 No Comments »
So you’ve set up your web application and have been consistently posting for a couple of weeks/months. Visits have grown, but you seem to be stuck at a few dozen visitors per day, or 100 visits on a good day. Here are a few ideas how you could bring your blog to the next […]
Posted in e-mail marketing on May 13th, 2007 1 Comment »
Act 1: the rise of e-mail marketing
At Leonardo ENERGY, we started the use of e-mail marketing almost 3 years ago. Compared to the printed newsletters, ezines offer increased flexibility, detail campaign metrics and significantly cost reduction. And the results were encouraging - we had opening rates of 60-70% and click-through rates of 30-40%. And […]
