Custom content marketing offers tremendous potential for corporations and associations to strengthen brands and reputations, while broadening and deepening relationships with customers and members.
Simply defined, custom publishing is “a targeted publishing program delivered to key audiences with a goal of increasing brand perception, improving brand loyalty and influencing or improving the overall decision making […]
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Specific rather than generic calls to action are a means to stand out in business marketing.
A recent exchange on Marketing Profs [1] discussed calls to action for B2B trade magazines, resulted in generic answers such as ‘free gift’, ‘free sample’, ’subscribe to our newsletter’ etc. But everybody else uses these same calls. As […]
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Inspired by an article from Junta42 [1], hereby the ultimate list of web-based methods to provide relevant content to users. These can be used for business development, non-profit marketing or to build strong reputations and brands online.
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Posted in metrics, web 2.0 on Dec 11th, 2007 No Comments »
We know the internet saves us trips to the library and to bookshops. It helps us in doing research. And we can no longer imagine communications and networking without it.
To know how big exactly is the internet, and who is using it for what, the Pew Internet project provides good information for USA. […]
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Posted in marketing on Dec 5th, 2007 3 Comments »
Since Kotler, marketing has been about the 4 Ps: Product, Price, Place, Promotion. But for content marketers, the actual 4 Ps are Planning, Production, Publishing, Promotion (see PodWorx ‘the 4 Ps of podcasting‘), bringing the total to 7. A recent question at MarketingProfs asks about the 7 Ps of marketing, adding Policy, Partnership and […]
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Posted in advertising on Nov 25th, 2007 No Comments »
As user of the Adsense advertising service, I tried out the other side, using Adsense as a publisher (a.o. on this blog). While I must say that Google’s revenue sharing practice with its content network seems fair, this is how the math of revenue generation works out:
There’s a dramatic difference in the traffic observed […]
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Welcome to the November edition of this carnival. This month, we’ve received 56 contributions demonstrating the breadth and depth of our topic. Fourty of these are presented below in 6 themes:
Market intelligence, knowledge management, surveys, networking, … All business marketing starts from what you know, and who you know. (2 contributions)
Production, i.e. converting intelligence […]
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Welcome to the summer edition of B2B Marketing Carnival. New submissions remain welcome and I’ll post a new digest once in a while. As long as contributions are related to business marketing, meet a minimum standard (language, novelty) and do not use abrasive language, they’re likely to be included. A few fringe topics are […]
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Posted in e-mail marketing on Jul 21st, 2007 No Comments »
With an email marketing campaign, users opt-in to your mailing list. Based on your ‘contract with the user’, you can now enter in a regular dialog, sending electronic newsletters or flash alerts. All it requires is a subscription form, a mailing server, a newsletter template and some collateral, explaining your privacy policy, the content […]
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