Posted in reference, innovation, tools, intelligence on Feb 11th, 2008 2 Comments »
Joe Pulizzi is the driving force behind Junta42, the web community on everything about content marketing and custom publishing. Over the past 7 months, Junta42 has produced a continuous stream of relevant content, now adding up to a knowledge base of close to a 1000 articles. With the recent […]
Posted in web 2.0, reference, innovation, tools, laboratory on Aug 28th, 2007 No Comments »
Via Ardeth Albee’s Marketing Interactions blog, I came accross Junta42, an ‘expert and user-generated search engine about content marketing’.
So what exactly is content marketing? A Google search leads to a Squidoo lens on the very subject, but we have to scroll down the lens to the “Must have resources” section to find the […]
Posted in reference, marketing on May 18th, 2007 No Comments »
We can find a textbook example of the many conflicting views surrounding branding in an article on Bob Bly’s blog. Does it highlight a misunderstanding between branding and image communications? On the other hand, a good reference site on branding, with an impressive list of contributors can be found at allaboutbranding.
Is branding underutilised in […]
