Posted in web 2.0, reference, innovation, tools, laboratory on Aug 28th, 2007 No Comments »
Via Ardeth Albee’s Marketing Interactions blog, I came accross Junta42, an ‘expert and user-generated search engine about content marketing’.
So what exactly is content marketing? A Google search leads to a Squidoo lens on the very subject, but we have to scroll down the lens to the “Must have resources” section to find the […]
Posted in blog, laboratory on Aug 1st, 2007 No Comments »
Based on an idea from Tom Pick’s Web Marketing Central, let’s evaluate the effect of social bookmarking for building traffic in individual posts. I’ve posted today’s article on virtual trade fairs in 2 places:
at b2bridge, a European community for business marketeers, promoted to the home page, but without active promotion
on this blog, promoted to […]
Posted in community, web 2.0, innovation on Aug 1st, 2007 No Comments »
All conventional marketing techniques have their equivalent on the internet, with the exception of conferences & trade fairs. Indeed, how could one realise such intense information exchange and networking function in the virtual world?
This is about to change, with a California startup, Expo3D which develops virtual environments to communicate and interact with customers. The […]
Posted in innovation on Jun 11th, 2007 No Comments »
Diffusion of technology that changes the world
The Undercover Economist draws an analogy between electricity and computers as revolutionary technologies changing the fabric of business.
Since these technologies fundamentally change the way of doing business, their diffusion takes decades. Time is consumed to overcome resistance, to open minds to new possibilities and finally to completely reorganise […]
Posted in reference, marketing on May 18th, 2007 No Comments »
We can find a textbook example of the many conflicting views surrounding branding in an article on Bob Bly’s blog. Does it highlight a misunderstanding between branding and image communications? On the other hand, a good reference site on branding, with an impressive list of contributors can be found at allaboutbranding.
Is branding underutilised in […]
