Posted in reference, innovation, tools, intelligence on Feb 11th, 2008 2 Comments »
Joe Pulizzi is the driving force behind Junta42, the web community on everything about content marketing and custom publishing. Over the past 7 months, Junta42 has produced a continuous stream of relevant content, now adding up to a knowledge base of close to a 1000 articles. With the recent […]
Posted in innovation, tools, laboratory, intelligence, practitioners, social media on Jan 21st, 2008 No Comments »
Two must-have resources for any business marketer
Thanks to Jon and Joe, we now have 2 ‘ultimate lists’ of business marketing blogs, which complement each other very nicely.
Many of you will already know Jon Miller (Marketo)’s big list of b2b marketing blogs. With its recent addition of 50, it lists 138 b2b blogs. But best […]
Posted in web 2.0, innovation, tools, practitioners, marketing on Jan 6th, 2008 No Comments »
Custom content marketing offers tremendous potential for corporations and associations to strengthen brands and reputations, while broadening and deepening relationships with customers and members.
Simply defined, custom publishing is “a targeted publishing program delivered to key audiences with a goal of increasing brand perception, improving brand loyalty and influencing or improving the overall decision making […]
Posted in communication, web 2.0, innovation, tools, websites, webinars & webcasts, marketing on Nov 29th, 2007 No Comments »
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Posted in web 2.0, reference, innovation, tools, laboratory on Aug 28th, 2007 No Comments »
Via Ardeth Albee’s Marketing Interactions blog, I came accross Junta42, an ‘expert and user-generated search engine about content marketing’.
So what exactly is content marketing? A Google search leads to a Squidoo lens on the very subject, but we have to scroll down the lens to the “Must have resources” section to find the […]
Posted in community, web 2.0, innovation on Aug 1st, 2007 No Comments »
All conventional marketing techniques have their equivalent on the internet, with the exception of conferences & trade fairs. Indeed, how could one realise such intense information exchange and networking function in the virtual world?
This is about to change, with a California startup, Expo3D which develops virtual environments to communicate and interact with customers. The […]
Posted in innovation on Jun 11th, 2007 No Comments »
Diffusion of technology that changes the world
The Undercover Economist draws an analogy between electricity and computers as revolutionary technologies changing the fabric of business.
Since these technologies fundamentally change the way of doing business, their diffusion takes decades. Time is consumed to overcome resistance, to open minds to new possibilities and finally to completely reorganise […]
