Welcome to the November edition of this carnival. This month, we’ve received 56 contributions demonstrating the breadth and depth of our topic. Fourty of these are presented below in 6 themes:
Market intelligence, knowledge management, surveys, networking, … All business marketing starts from what you know, and who you know. (2 contributions)
Production, i.e. converting intelligence […]
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Posted in blog, book review on Sep 5th, 2007 1 Comment »
Ted Demopoulos bundled 101 case studies on blogging and podcasting in 8 themes (basics, business uses, planning, making money, promoting, podcasts, other and the future). The idea is simple, but inspiring through its excellent selection of the case studies.
With 101 bloggers covered, the book gives a broad description of the blogosphere in […]
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Maybe you will conclude that I have too much free time, but on a rainy Sunday afternoon, I put following sites in Alexa:
www.europa.eu, website of the European Institutions, employing 25,000 people and regulating the fate of almost half a billion citizens
www.siemens.com, a major corporate brand, employing several times the number of people the European […]
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If you’re a business marketeer, considering blogging for your organisation, or a blogging evangelist preparing to introduce blogging in your organisation, Debbie Weil’s book is for you.
Not only does it contain a 360 degree description on the blogosphere. The book also includes a selling kit for the skeptics, and prepares you for the […]
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Voting on resources is about the leanest feedback you can set-up for users. It provides a first step to involve users in a community.
It can be done in several ways:
a vote (e.g. Digg)
voting up or down (e.g. Reddit, Squidoo)
a 5-star rating (e.g. Google Groups)
What’s the value of votes? Users may rate […]
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Welcome to the summer edition of B2B Marketing Carnival. New submissions remain welcome and I’ll post a new digest once in a while. As long as contributions are related to business marketing, meet a minimum standard (language, novelty) and do not use abrasive language, they’re likely to be included. A few fringe topics are […]
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Communication is about user response. So what kind of response mechanisms do we have at our disposal as electronic marketing professionals? The following list is order from casual to deeper levels of involvement:
Browse feed: users may browse titles & teasers in a feed aggregator. It’s the lowest level of interaction, equivalent to the […]
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Long lists (top 10 or longer) are popular with blogs. As checklists, they’re fine, but as communication tools, they violate one of the mantra’s of professional communication. A reference article [1] from psychology alerts us to the limits of short-term memory, where we can store typically seven-plus-or-minus-two items.
In [2], J-L Doumont argues that ’seven’ […]
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Posted in blog, laboratory on Aug 1st, 2007 No Comments »
Based on an idea from Tom Pick’s Web Marketing Central, let’s evaluate the effect of social bookmarking for building traffic in individual posts. I’ve posted today’s article on virtual trade fairs in 2 places:
at b2bridge, a European community for business marketeers, promoted to the home page, but without active promotion
on this blog, promoted to […]
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Posted in blog, web 2.0 on Jul 15th, 2007 No Comments »
The web is like a time machine that warps you forward. Suddenly, your morning, afternoon or evening is gone, and you wonder where it went. There are so many distractions for the social media marketeer and so many communities to participate in. But social media tools only work under following conditions:
Regular use (several times […]
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