Posted in blog, web 2.0, e-mail marketing, tools on Jun 10th, 2007 No Comments »
For the new blogger, it can be a bit daunting to enter the blogosphere and collect the chicklets to offer feed subscription from yahoo, google, bloglines, newsgator, … Search no more - feedburner let’s you ‘burn a feed’, a simple action with following benefits:
from a single feed, you obtain chicklets for the major feedreaders
a […]
Posted in blog, the test of time on Jun 10th, 2007 No Comments »
BigPictureGuy in his corporate soap demonstrates the dilemma in setting up a corporate blog. Give it to the PR department, and your blog will be dead on arrival (Dave J’s expression ‘transparantly phony’ is priceless). But giving free reign to employees who may be out of touch with the market can damage your brand.
Going […]
Posted in blog on Jun 7th, 2007 1 Comment »
According to Wikipedia, a blogroll is
a collection of links to other weblogs.[1] When present, blogrolls are often found on the front page sidebar of most weblogs.[2]
Some bloggers have very long blogrolls, listing every blog they can find on their subject & related. Others are more selective.
To decide the length of our blogroll, you […]
Posted in blog, community, web 2.0 on May 28th, 2007 No Comments »
Why are organizations slow to embrace Web 2.0? Is it because large organizations exist despite themselves, surviving to deliver products and services that no individual or small group ever could?
At present, blogs or online communities often originate from ‘rogue’ individuals or small groups of enthusiasts outside established organisations. Surely large corporations with all their resources […]
Posted in blog, book review, site promotion on May 20th, 2007 No Comments »
The book - the blog
If you’re going to read a (n introductory) book on marketing with blogs, it should be Susannah Gardner’s ‘Buzz Marketing with Blogs for Dummies’. If you can read beyond the title, it will give you a good introduction to the essentials of b2blogging:
Blog setup - a discussion of hosted blog […]
Posted in blog on May 17th, 2007 No Comments »
The lone blogger faces a continuous challenge to find new topics (see ‘the dip‘). Any self-respecting blogger will read regularly other blogs on his/her topic. And often, these related blogs will provide ideas for new posts. However by overusing linking or reacting to other posts, you run the risk of positioning your site too […]
Posted in blog, book review on May 14th, 2007 No Comments »
Via B2Blog, we learn about Seth Godin’s new book ‘The Dip’ on overcoming the initial resistance to start up a new project. It introduces an analogy that projects with a higher initial resistance are more difficult to replicate, and hence become more worthwhile to their owner.
From electrical engineering, this evokes an further analogy to voltage dips, […]
Posted in blog on May 2nd, 2007 No Comments »
Dave Jung has been running b2blog for 5 years. Thanks Dave for accepting to participate to this e-mail interview:
1) What started b2blog?
The original title of the blog was “The one-man marketing blog”. I am the solo marketer here at my employer, and I wanted to reach out to others like me.
I was struggling with […]
Posted in blog on Apr 23rd, 2007 No Comments »
Best Blog Tips - Start a Business Blog - Industrial Search Engine Marketing Blog
A good article on Industrial Search Engine Marketing on the recipe for a successful B2B blog:
Pick (Your Audience)
Plan (Your Message)
Provide (Valuable Content)
Attract (links from your niche audience)
Focus on Form (for your web savvy linkers)
Maintain (post frequently)
Optimize (to gain search engine traffic)
Particpiate […]
Posted in blog on Apr 22nd, 2007 No Comments »
Referring to this ProBlogger post, it appears to be the marketing blogosphere is divided into those who blog about blogging (or eMarketing in general), and those using blogging as part of a broader approach. For both, traffic is a main goal, but towards a different end.
The former category needs to develop traffic for ad […]
