Posted in blog, communication, web 2.0 on Aug 16th, 2007 No Comments »
Voting on resources is about the leanest feedback you can set-up for users. It provides a first step to involve users in a community.
It can be done in several ways:
a vote (e.g. Digg)
voting up or down (e.g. Reddit, Squidoo)
a 5-star rating (e.g. Google Groups)
What’s the value of votes? Users may rate […]
Posted in blog, communication, e-mail marketing, tools, sales, carnival on Aug 15th, 2007 No Comments »
Welcome to the summer edition of B2B Marketing Carnival. New submissions remain welcome and I’ll post a new digest once in a while. As long as contributions are related to business marketing, meet a minimum standard (language, novelty) and do not use abrasive language, they’re likely to be included. A few fringe topics are […]
Posted in blog, community, web 2.0, websites on Aug 14th, 2007 No Comments »
Communication is about user response. So what kind of response mechanisms do we have at our disposal as electronic marketing professionals? The following list is order from casual to deeper levels of involvement:
Browse feed: users may browse titles & teasers in a feed aggregator. It’s the lowest level of interaction, equivalent to the […]
Posted in blog, laboratory on Aug 1st, 2007 No Comments »
Based on an idea from Tom Pick’s Web Marketing Central, let’s evaluate the effect of social bookmarking for building traffic in individual posts. I’ve posted today’s article on virtual trade fairs in 2 places:
at b2bridge, a European community for business marketeers, promoted to the home page, but without active promotion
on this blog, promoted to […]
Posted in blog, web 2.0 on Jul 15th, 2007 No Comments »
The web is like a time machine that warps you forward. Suddenly, your morning, afternoon or evening is gone, and you wonder where it went. There are so many distractions for the social media marketeer and so many communities to participate in. But social media tools only work under following conditions:
Regular use (several times […]
Posted in blog, communication, e-mail marketing on Jul 5th, 2007 No Comments »
As users start to find e-mail increasingly intrusive, and start to divert e-mail magazines to a secondary e-mail address, blogs appear the way of the future (if our customers only knew about RSS!). But what if you start a blog with no readers, while on the other hand you have an e-mailing list.
The good […]
Posted in blog on Jul 5th, 2007 3 Comments »
Problogger uses a reader comment as a pass to introduce a self-management system for the blogger who works full time:
“I work full-time on the side as well. The way I get things done is by using a point system.
Some days I don’t feel like writing, some days I don’t feel like commenting, some […]
Posted in blog, tools on Jul 5th, 2007 1 Comment »
We made this video for our friends (and yours) that haven’t yet felt the power of our friend the RSS reader. We want to convert people and if you know someone who would love RSS and hasn’t yet tried it, point them here for 3.5 minutes.
A great 3.5 minute video to introduce the power of […]
Posted in blog, copywriting on Jul 1st, 2007 No Comments »
A challenge for bloggers is to make an original contribution, and avoid being a mirror of what’s already posted elsewhere. Offline writing can help bloggers meet this aim.
The choice online/offline is a matter of personal preference, but also depends on the type of article:
Speedlinking is best done online
Short posts can be written online, though they […]
Posted in blog on Jun 14th, 2007 No Comments »
As an addition to the checklist for starting a corporate blog, who owns the result? From a legal perspective, your employment contract is likely to stipulate that the content, i.e. the string of words residing in a database belongs to the company. But a successful blog as an ongoing conversation between one or few […]
