Writing White Papers
Posted in communication, copywriting, book review on May 3rd, 2007 No Comments »
A book, a white paper, a blog, a community
White papers can be extremely powerful marketing instruments. But since they require thought leadership, they’re not easy to write. And their use comes with many pitfalls. Michael Stelzer’s book on the subject provides a practical and accessible guide. In particular, I appreciated:
its definition of white papers, […]
