Posted in book review, websites on Dec 28th, 2007 1 Comment »
Recipes for web usability
Steve Krug’s book on web usability reads in half a day, but changes your perspective on websites forever.
With lots of practical advice, you can use it when preparing or developing a new web project, as well as for auditing and improving a running site.
Offering guidance on language, buttons, banners, navigation and […]
Posted in blog, book review on Sep 5th, 2007 1 Comment »
Ted Demopoulos bundled 101 case studies on blogging and podcasting in 8 themes (basics, business uses, planning, making money, promoting, podcasts, other and the future). The idea is simple, but inspiring through its excellent selection of the case studies.
With 101 bloggers covered, the book gives a broad description of the blogosphere in […]
Posted in blog, web 2.0, book review on Aug 27th, 2007 No Comments »
If you’re a business marketeer, considering blogging for your organisation, or a blogging evangelist preparing to introduce blogging in your organisation, Debbie Weil’s book is for you.
Not only does it contain a 360 degree description on the blogosphere. The book also includes a selling kit for the skeptics, and prepares you for the […]
Posted in book review, the test of time on Aug 15th, 2007 No Comments »
In this brilliant and original book, Malcolm Gladwell explains and analyses the âtipping pointâ, that magic moment when ideas, trends and social behaviors cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause […]
Posted in book review on Aug 13th, 2007 1 Comment »
This book will make you look at meetings, working groups, committees or member associations in a different way. Few marketing professionals will be able to put it down.
The central thesis is the refreshing and counterintuitive perspective that groups can be much smarter than their most intelligent individual members, provided 4 conditions are met in […]
Posted in book review on Jun 17th, 2007 No Comments »
To add or vote, you will need a (free) Squidoo account.
Click through to see the list
openPlexo({ “container” : “plex45686″, “num_results” : “All” });
Posted in communication, book review on Jun 15th, 2007 No Comments »
This book is a practical how-to guide to better communicate ideas and persuade people to act.
I must confess that I grew a bit complacent reading through the first chapter with its ’stick to the core’ message. We certainly heard that one before, and while useful to reinforce a good principle, I was almost […]
Posted in book review on May 27th, 2007 No Comments »
Seth Gobin’s booklet ‘The Dip’ is about the moment of frustration that precedes any creative effort. The concept may not be new but its explanation in intuitive terms is The Dip’s main merit.
The dip is only one of the possible lifecycles of a project. The booklet introduces 2 further curves, the ‘cul-de-sac’ (or dead-end) […]
Posted in blog, book review, site promotion on May 20th, 2007 No Comments »
The book - the blog
If you’re going to read a (n introductory) book on marketing with blogs, it should be Susannah Gardner’s ‘Buzz Marketing with Blogs for Dummies’. If you can read beyond the title, it will give you a good introduction to the essentials of b2blogging:
Blog setup - a discussion of hosted blog […]
Posted in blog, book review on May 14th, 2007 No Comments »
Via B2Blog, we learn about Seth Godin’s new book ‘The Dip’ on overcoming the initial resistance to start up a new project. It introduces an analogy that projects with a higher initial resistance are more difficult to replicate, and hence become more worthwhile to their owner.
From electrical engineering, this evokes an further analogy to voltage dips, […]
