Web Business Marketing Blog

Welcome to the November edition of this carnival. This month, we’ve received 56 contributions demonstrating the breadth and depth of our topic. Fourty of these are presented below in 6 themes:

• Market intelligence, knowledge management, surveys, networking, … All business marketing starts from what you know, and who you know. (2 contributions)
• Production, i.e. converting intelligence in collateral materials to support marketing and sales campaigns. (1 contribution)
• Marketing & Communications (including media relations and public relations) (13 contributions)
• Sales & after-sales support (18 contributions)
• Impact appraisal, usual return on investment, but not always (1 contribution)
• Other topics (5 contributions)

This time round, I would appreciate some feedback on this carnival. What expectations do you have? What themes would you like to see covered more? What other themes need to be included?

Issue #5 of the carnival is planned for early December. Contributions welcome from now.

Intelligence

Robert Michel presents Business Networking is Like an Orange Tree posted at Social Networking Skills, saying, “Print advertising, phone solicitation, and direct mail if done correctly lead to immediate results. Personal networking takes longer, and therefore requires a greater level of patience and maturity. However, the quality of business received from networking is by far superior because nothing beats a personal referral.”

Robert Michel presents Secrets of Effective Networking posted at Social Networking Skills, saying, “Effective networking really means purposeful networking, and purposeful networking is really about building relationships. No matter what you want to do, where you want to live or what specific job you seek, understanding how to network is an incredibly valuable tool.”

Production

Sutocu presents Free Publishing Platforms posted at Your Website Profit.

Marketing

Rodney Burge - Marketing Strategies presents How to Attract More Customers posted at KBC Movies, saying, “From his blog at www.keyboard-culture-marketing-strategies.com , Rodney Burge offers this great, free online movie “How to Attract More Customers.” Rodney answers the question, “Where do you begin when attracting more customers or clients is your goal?”"

Rodney Burge - Marketing Strategies presents How Important are Blogs to the Media? posted at Lori Prokop - Keyboard Culture, saying, “Free publicity is a great way to get your message out to the world, attract new customers and make money online. To get free publicity for your blog, products or services, you need to get the media’s attention. In this blog post by Keyboard Culture Expert Lori Prokop at http://www.keyboard-culture.com it’s amazing to see how much the media is depending on blogs.”

David Kam presents Distribute Your Commercials Online posted at MarketingDeviant.com.

Jason Whitmen presents Best Press Release Writing - 3 Beginner Tips to Press Release Writing posted at Public Relations Insider, saying, “Press releases are news announcements, whether through online publications or through traditional media. You can use it as a promotions and advertising tool. To be effective however, you should write it in news format…”

Chris Tackett presents Trans-Promo Marketing - Communicate in a New ?Old? Way posted at Direct Marketing News, saying, “Trans-promo communication really isn’t that new. Credit card companies have been using it for years, albeit at a rather generic level. Now businesses of any size that send invoices or monthly statements to customers can implement it as a fine-tuned and targeted marketing vehicle.”

Jason Whitmen presents Public Relations is a Discipline of Depth posted at Public Relations Insider, saying, “Contrary to popular misconception, public relations with an impact is the discipline of depth. In today’s business world, successful practitioners are those who can step outside the box of traditional agency practice, and embrace the communications trends that are working today.”

Susan Tatum presents Technology Marketing Blog | B2B Lead Generation: Launch an Integrated Program in 30 Days or Less. posted at TechnoBuzz.

Dave J. presents 21st Century video, part 2 posted at B2Blog.

Christopher J. Brunner presents Advertising Quality in Your Product posted at GreatFX Business Cards, saying, “The number one rule for advertising quality in your product or service is to not use the word “quality,�? but to convey it by other means.”

Charles H. Green presents Lessons in Propaganda: What Politicians Learned from Business posted at Trust Matters, saying, “”Brainwashing” is just a value-laden term for what politely passes as “alignment” and “on-message” in the corporate setting.”

Kathleen Gage presents Street Smarts Marketing: Repost on Blog for Non Blogger Article posted at Street Smarts Marketing, saying, “If you are new to blogging chances are you may be unsure of what the best and most effective approach to gaining maximum benefit from time and effort invested. A primary goal for blogging should be to gain visibility, credibility and market reach for your efforts.”

Anna Farmery presents Marketing - About how people want to consume OR their age? posted at The Engaging Brand.

Gley Yahya presents How to Use Article Marketing the Right Way posted at Work At Home Start Up Guide, saying, “There are may free methods you can use to promote your website, blog or product. But article marketing is the most powerful way of all! It can benefit your business in many ways that no other marketing is able to accomplish.”

Sales

Terry Dean presents 4 Income Streams in Every Business posted at Integrity Business Blog by Terry Dean.

Anita Campbell presents Going Downmarket is Tough For Enterprise Vendors posted at Selling to Small Businesses, saying, “A tale of two Fortune 1000 vendors: how one makes millions of dollars selling to small businesses and how the other thinks it can not make money in the small business market. See what the difference is.”

Matt Hanson presents Matt’s Creative Advertising Blog » Blog Archive » Promotional Goods Versus Advertising posted at Matt’s Creative Advertising Blog, saying, “Promotional goods such as keyrings, pens, bags, caps, mouse mats, mugs, glasses and umbrellas can be more effective than media advertising in a number of ways.”

Chris Moran presents The Joy of Party Plans posted at Everyday Marketing Ideas, saying, “You can organise a party plan for virtually any product or service that can be demonstrated. A party plan gives you the opportunity to demonstrate what you can do and encourage people to buy from you in the future.”

Tom Stanley presents Advantages of the Franchising Business posted at Tom’s Franchise Information Blog, saying, “In this article, I will provide a detailed listing of the advantages of using the Franchise System.”

Jason Rakowski presents Barriers to Business Growth - Which Customers Are You Tee-Ing Off? posted at Learn Good Customer Service, saying, “Don’t kid yourself that your ‘customer service department’ is actually improving customer service - too often it’s just a self-perpetuating process that is doing little more than holding back the tide of dissatisfaction. Sooner or later you’ll find you no longer have a ‘customer service’ department - instead you have a ‘customer recovery’ department.”

Peter Quinn presents 10 Tips For Effective Negotiations in Life and Business posted at Easy Negotiation Techniques, saying, “These 10 points are things you need to have in mind to have a win-win.”

Thomas Humes presents Are You Habitually Losing Money? posted at Wealth Building World, saying, “Psychologists tell us that up to 90% of our behavior is habitual. If you have a habit of letting your receivables get overdue, which is one of the most common unsuccessful habits, you will always get a predictable result. Negative habits breed negative consequences.”

Terry Dean presents Secret Ingredient in Your Business posted at Integrity Business Blog by Terry Dean.

Carlo presents How to sell more to your customers (upsell at point of purchase) posted at Carlo Selorio’s Internet Entrepreneur’s Journey.

John Crickett presents We Solemnly Promise To Let You Down | Business Opportunities And Ideas posted at Business Opportunities And Ideas.

Chris Brown presents Plan Marketing Efforts to Support the 3 Types of Sales posted at Branding & Marketing.

Terry Dean presents Selling Is Simply Knowing the Right Questions to Ask posted at Integrity Business Blog by Terry Dean.

Warren Wong presents How To Be Genuinely Interested In People posted at Personal Development for INTJs, saying, “Why you should show genuine interest in people and how to go about doing it.”

Warren Wong presents The Weakness Of Overconfidence posted at Personal Development for INTJs, saying, “Why overconfidence is a weakness and tips to overcome the dangers of overconfidence.”

Gavin Ingham presents Dealing with voicemail, 10 tips for outwitting the electronic sales prevention machine posted at Gavin Ingham.

Gavin Ingham presents Stand up if you like cold calling! posted at Gavin Ingham.

Beth Ziesenis presents Just answer the phone posted at Life on Avenue Z, saying, “A simple idea for making sales … answer your phone!”

Impact

Chris Russell presents Are the ?Yeah, Buts? in Your Business or Organization Affecting Productivity? posted at Productivity Planner, saying, “”Yeah, we can do that, but so and so or whatever is keeping us from doing that.” How are all of these “Yeah, Buts” affecting employee productivity and overall business results?”

Other

David B. Bohl presents Luck: Helping Each Other and Paying it Forward posted at Slow Down Fast Today!, saying, “An ancient Greek named Menander said, “If we always helped each other, no one would need luck.�?”

Stacey Derbinshire presents Risk And The Entrepreneur - 3 Ways That Risk Separates The Winners From The Rest Of The Pack posted at Starting a Small Home Business, saying, “Starting a business is risky. Seventy-five percent of businesses fail in the first five years. The causes are varied, but I believe it has much to do with how much risk the business owner is willing to take.”

Bhupendra Khanal presents Analytics : Consulting, In-House or Outsourcing posted at Analytics Bhupe, saying, “Now the time when Analytical functions and decision management works be outsourced. Like any other process these functions need to be outsourced to specialist for better results and cost savings.”

Joy Miller presents Cornell University offers 19 online programs posted at Online College Blog, saying, “If you are looking for a way to increase your knowledge and improve your resume, you may want to consider Cornell University. Promising “Ivy League Excellence, Online Convenience,�? Cornell University has the “most comprehensive, online professional and executive development curriculum offered by any top-20 university in the United States�? (eCornell, 2007).”

Joy Miller presents Online MBA - Top 25 Best Buys posted at Online College Blog, saying, “Online MBA - Top 25 Best Buys: Find out which Online MBA programs have the lowest tuition costs.”