Web Business Marketing Blog

Ted Demopoulos bundled 101 case studies on blogging and podcasting in 8 themes (basics, business uses, planning, making money, promoting, podcasts, other and the future). The idea is simple, but inspiring through its excellent selection of the case studies.

With 101 bloggers covered, the book gives a broad description of the blogosphere in its various segments: blogs, book blogs, podcasts, blog networks and even splogs.

The book lends itself well for modular reading. Just flip it open, and read any of the case studies. A few of the fascinating case studies:

• #17, the use of blogging as a sales research tool
• #27, 800-CEO-READ, a website, blogs and podcasts about business books
• #35, GMP Training, using their blog as a web portal
• …

This book targets bloggers who have already covered the basics, set-up their blog and want to broaden their horizon on the blogosphere. But even seasoned bloggers could pick up an idea or two.

And as a small bonus, the book is also full of benchmarks from other blogs that allow you to check how well you are doing as a blogger.