B2B Marketing Carnival #1
Aug 15th, 2007 by Hans De Keulenaer
Welcome to the summer edition of B2B Marketing Carnival. New submissions remain welcome and I’ll post a new digest once in a while. As long as contributions are related to business marketing, meet a minimum standard (language, novelty) and do not use abrasive language, they’re likely to be included. A few fringe topics are listed in the ‘other topics’ section. Use at your own discretion.
I invite you to browse the first edition of the B2B Marketing Carnival and hope it will meet your expectations - it certainly will introduce quite a few blogs that would otherwise not easily come on your radar.
Brad Trnavsky summarises his pas 18 months of experience with LinkedIn (Are YOU LinkedIn?) in a short article with a couple of great links to explain what social networking is, and how to use it to make new connections and maintain existing ones.
And Hakim Abdullah presents Why Facebook, Why Now?, a mildly positive but considerate review by a novel user of another social networking tool.
Stephen Dean presents an eBook How To Find Joint Venture Partners based on a number of interviews, advocating a direct face-to-face approach to networking.
Marketing Communication
Jim Logan recommends not to throw away your marketing collateral with a typo in 6 Tips to Recovering From a Typo in Your Printed Sales Letter or Brochure. It’s a nightmare situation, one without explanation or excuse. You have a tight budget, little room for financial error, and somehow it happened. You spent the money to print 5000 sales letters or brochures and afterwards discovered a typo. After you kick yourself repeatedly, here’s what you can do:”
David reminds us of some communication basics in It’s The Communication, Stupid!, “Every problem in business- with the possible exception of actual theft boiled down to one thing: communication”
Sales, eCommerce
Mason Hipp introduces 4 Ways To Make Yourself Safe to Buy From,An article with some simple but essential tips about how to appear professional to prospective buyers.
Krishna De presents Making a great impression with customers, or at least avoiding bad impressions. Start today.
Website design & promotion
Oliver Muoto presents Building Landing Page for Google Adwords with vFlyer, “Quick, easy and cheap way to build landing pages for your search marketing (Google Adwords, Yahoo/Overture) campaigns.”
Barbra Sundquist introduces a website ranking tool for particular search terms in Where Does Your Website Rank in Google?
Edith Yeung introduces a number of creative ways How to Drive Traffic to Your Website or Blog - Part 1 beyond the obvious. On the same topic, Ant presents 3 Ways to Increase your Blog Stats.
Chris Brown presents The Traveling Billboard — Marketing with a Vehicle Wrap. A vehicle wrap can attract a lot of attention, but if it’s leads that you’re after, an e-mail newsletter might work better.
Other topics
Daniel Condurachi presents I graduated my MBA - thesis with congratulations - Dealing with perception in the marketing of a new product - Snowy snowboards. Not exactly a business marketing subject, but congratulations to Daniel.
Anna Farmery gives us a little insight how podcasting in her experience has helped her business in 10 Ways Podcasting has Helped My Business.
Warren Wong presents How Much Money Is Integrity Worth?, arguing why is integrity so valuable.
Gley Yahya presents a comprehensive guide to start-up your own home business.
That concludes this edition. Submit your blog article to the next edition of b2b marketing using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
Technorati tags: b2b marketing, blog carnival.
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