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All conventional marketing techniques have their equivalent on the internet, with the exception of conferences & trade fairs. Indeed, how could one realise such intense information exchange and networking function in the virtual world?
This is about to change, with a California startup, Expo3D which develops virtual environments to communicate and interact with customers. The 3D system offers 3 desirable features:
- a 24/7 exhibition
- a place where you can meet users and interact with them in a variety of ways (chat, VoIP, exchange business cards), enabling an exciting, rich and efficient exchange with a wide variety of people
- a conference center,with multiple rooms where you can organise events with a number of sequential or parallel webinars, which can also be recorded for 24/7 viewing in an archive room
In a way, Expo3D is ‘Second Life for business‘. Second Life offers a rich multimedia experience, a highly functional user interface, relatively simple messages and an open environmental for all to participate for its prime function of entertainment. Expo3D offers the same rich experience, but with a much friendlier user interface, in a more controlled environment for passing complex messages to targeted users, with the prime aim of building an industry community.
The Expo3D concept is quite innovative, especially for industrial marketing, which is lagging in the adoption of novel web-based marketing techniques. When envisaging a 3D project, a few barriers are to be expected:
- Organisational: running Expo3D requires downloading and installing the Expo3D client - in many large organisations, employees are not allowed to install additional software
- Technical: Expo3D’s system requirements may prove a challenge for some
- Cultural: adoption of the Expo3D concept requires openness to a new way of doing things, usually the biggest barrier of all
To see the Expo3D concept in action.
