Web 2.0 in organisations
May 28th, 2007 by Hans De Keulenaer
(2 votes, average: 3 out of 5)
Loading ...Why are organizations slow to embrace Web 2.0? Is it because large organizations exist despite themselves, surviving to deliver products and services that no individual or small group ever could?
At present, blogs or online communities often originate from ‘rogue’ individuals or small groups of enthusiasts outside established organisations. Surely large corporations with all their resources should be much better placed. But if we look at the few corporate Web 2.0 initiatives (see examples), success is questionable, even while these projects have much larger resources at their disposal.
So for the time being, I’d bet on the individuals. For corporations, Web 2.0 may emerge through selected groups within the organization, where individuals with sufficient latitude of freedom can go rogue.
Examples of corporate Web 2.0 initiatives
- Areva’s discussion forum
- BMW’s Club of Pioneers
- Chevron’s Will you join us campaign
- Toshiba’s Love to Lead initiative to catalyse debate
