Web Business Marketing Blog

We can find a textbook example of the many conflicting views surrounding branding in an article on Bob Bly’s blog. Does it highlight a misunderstanding between branding and image communications? On the other hand, a good reference site on branding, with an impressive list of contributors can be found at allaboutbranding.

Is branding underutilised in b2b? In an industrial marketing department, with all its daily pressures, applying branding can be a daunting task.

Allaboutbranding includes a brand assessment questionnaire, listing 30 actions to perform in order to create, communicate, live, measure, manage and extend a brand. As b2b marketing practitioners, if we’re really honest, how do we perform on these actions, while deep at heart we know they are essential?