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Via B2Blog, we learn about Seth Godin’s new book ‘The Dip’ on overcoming the initial resistance to start up a new project. It introduces an analogy that projects with a higher initial resistance are more difficult to replicate, and hence become more worthwhile to their owner.
From electrical engineering, this evokes an further analogy to voltage dips, a frequent occurrence in the electricity system. Such dips can be caused by external circumstances (lightning, a tree hitting a line, …) or internally, e.g. a large electrical load starting up in the factory (i.e. to a blogger - a major diversion from another project).
Dips can be short or long, shallow or deep and they are often resolved automatically, but sometimes require manual intervention.
A long dip to zero voltage is an outage. Restart of the electricity system after such blackout is not a trivial matter, and requires a staged approach with proper sequencing.
In blogging, it’s not a matter whether you will experience dips, but how many, and how frequent. To sustain your blog project, you’d better have dip mitigation and recovery mechanisms in place.
