See How Easily You Can Become a Successful Blogger
Apr 22nd, 2007 by Hans De Keulenaer
(4 votes, average: 2.25 out of 5)
Loading ...Referring to this ProBlogger post, it appears to be the marketing blogosphere is divided into those who blog about blogging (or eMarketing in general), and those using blogging as part of a broader approach. For both, traffic is a main goal, but towards a different end.
The former category needs to develop traffic for ad revenue. Only a fraction of visitors viewing pages will click-through on the ads, and for the freelance blogger, only these count for generating revenue.
For the blogger using the medium as part of a marketing approach, it’s page views that count, or actually, the action taken by the user. Again, only a fraction of visitors will enquire and become prospects. But the value of a prospect in B2B will be much higher than the value of a click (usually ranging from a fraction of a dollar to a few dollar).