Comments on: A tale of 2 companies http://www.20four.net/b2b/archives/124 By and for practitioners Thu, 28 Aug 2008 22:30:52 +0000 http://wordpress.org/?v=2.1.3 By: John Gillett http://www.20four.net/b2b/archives/124#comment-572 John Gillett Wed, 05 Mar 2008 21:45:57 +0000 http://www.20four.net/b2b/archives/124#comment-572 Having worked for company A and B in previous lifetimes, I can attest that your examples are painfully true. There are many views of what a web site will do for a company -- having a banner ad with little relevant content is cost-effective and requires almost no maintenance. That is ideal for many CEOs. However, without a high regard for the content on the site, people are unlikely to find it using searcjh engines, and even less likely to be motivated once they arrive at the site. Having worked for company A and B in previous lifetimes, I can attest that your examples are painfully true. There are many views of what a web site will do for a company — having a banner ad with little relevant content is cost-effective and requires almost no maintenance. That is ideal for many CEOs.

However, without a high regard for the content on the site, people are unlikely to find it using searcjh engines, and even less likely to be motivated once they arrive at the site.

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