Web Business Marketing Blog

Custom content marketing offers tremendous potential for corporations and associations to strengthen brands and reputations, while broadening and deepening relationships with customers and members.

Simply defined, custom publishing is “a targeted publishing program delivered to key audiences with a goal of increasing brand perception, improving brand loyalty and influencing or improving the overall decision making process”.

Many business marketing organisations already have a long tradition of using custom publishing to support their marketing activities. A series of new technologies are developing to reshape marketing as we know it. In particular:

• the emergence of novel tools for productive marketing
• the potential of the web to create corporate branded channels
• the possibilities for customer / member interaction

Therefore, I’m pleased that the Custom Publishing Council announces the first-ever but very timely conference in this emerging field, to be held in New Orleans March 9-11. The conference targets practitioners and solution providers alike and covers both strategic and practical aspects.

The custom publishing council also publishes a blog and a magazine.

Check out the conference website. Here’s the page to register for the conference.

Links
[1] What Is Custom Publishing?
[2] Custom Publishing Council
[3] CPC Magazine
[4] 2008 Industry Conference
[5] Custom Publishing Council Blog

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