Marketing Carnival #5
Dec 2nd, 2007 by Hans De Keulenaer
Welcome to the November edition of this carnival. A selection of contributions are presented below in 5 themes:
- Market intelligence, knowledge management, surveys, networking, … All business marketing starts from what you know, and who you know. (3 contributions)
- Production, i.e. converting intelligence in collateral materials to support marketing and sales campaigns. (1 contribution)
- Marketing & Communications (including media relations and public relations) (19 contributions)
- Sales & after-sales support (9 contributions)
- Other topics (5 contributions)
Top stories this month:
Joe Pulizzi presents 42 Content Building Ways to Attract and Retain Customers posted at Junta42 blog: Content Marketing, saying, “The ultimate list of ways to create original content that will drive customer relationships”
edithyeung presents 33 Dos and Don’ts for Your Next Presentation posted at Edith Yeung.Com: Dream. Think. Act..
Issue #6 of the carnival is planned for early January. Contributions welcome from now.
Intelligence
edithyeung presents 33 Dos and Don’ts for Your Next Presentation posted at Edith Yeung.Com: Dream. Think. Act..
Barry Welford presents More Speech-Enabled Applications With The Open Handset Alliance posted at StayGoLinks, saying, “Nuance is joining the Open Handset Alliance, which will boost the support for speech-enabled applications. This includes the use of speech-technology to help surfers explore the Mobile Web.”
Mark Riffey presents Competitors: How to easily keep an eye on them. Free. posted at Business is Personal.
Production
Stephen Dean presents Copywriting Technique: Blow It Up⦠posted at Stephen Dean’s Copywriting And Internet Advertising Blog - Copywriter.
Marketing
Joe Pulizzi presents 42 Content Building Ways to Attract and Retain Customers posted at Junta42 blog: Content Marketing, saying, “The ultimate list of ways to create original content that will drive customer relationships”
Danogo presents The 2 Simple Ways to Get Your Website into Google Search Results posted at Danogo.com - Discover. Inspiring . Media, saying, “For businesses on a budget the inexpensive way to promote your site is right in Google’s search results.”
Mitch McDonald presents Marketing Plan: A Business Necessity posted at FYI About.com.
Barry Welford presents Sound Will Drive Mobile Web Growth posted at StayGoLinks, saying, “The Mobile Web is having a rocky start with many challenges including input and control via a small cell phone keyboard. Using the sound capabilities of the cell phone provides a better way to surf the Mobile Web.”
Terry Dean presents 18 Possibilities to Build Your Unique Selling Position posted at Integrity Business Blog by Terry Dean.
Andrew Erickson presents Are you making this PPC mistake? posted at WebSite Werx.
Scott Allen presents The Funny Thing About Niche Marketing posted at About.com Entrepreneur’s Guide, saying, “Clearly defining and marketing to your niche doesn’t mean that has to be the only product or service you offer.”
Christopher J. Brunner presents Establishing Your Brand posted at GreatFX Business Cards, saying, “While most businesses will likely never reach the billion dollar range for the worth of their brand, there are some things you can do to make your brand better known and more strongly associated with the product/services your provide.”
scott white presents What’s In A Name? Ask momspit! posted at The Branding Blog By Brand Identity Guru.
Ian Richardson presents Ten Top Strategic Internet Marketing Tips posted at Make Everything EzyAs123.
Anita Campbell presents Small Business Partner Programs - 10 Ways to Get the Word Out posted at Selling to Small Businesses, saying, “This post is about large corporations partnering with small businesses, and how to make sure small business owners are aware of your partner program.”
Andrew Erickson presents Taking the Long View - Are You In Business? posted at WebSite Werx.
Isabella J Mori presents Blogging Privacy Strategy posted at Alphablogs, saying, “One of the reasons some people hesitate to use blogging for marketing is because they are afraid that by telling too many stories they might compromise their privacy. This post gives some tips on how to avoid that - and there’s a bonus idea, too!”
Michelle Cramer presents Getting the Most Out of E-Mail Marketing posted at GreatFX Business Cards, saying, “Among the ever popular forms of marketing such as TV and radio ads, billboards, fliers and business cards, e-mail is another popular way to stay connected with current and future consumers. But how do you establish an e-mail list that wonât âspamâ? your incoming messages? And how do you keep people on that list?”
Joshua C. Karlin presents Missed Marketing Opportunities - Israel?s El Al & Your Business posted at Marketing & Fundraising Ideas.
Anna Farmery presents Social Media is to business, as a canvas was to Picasso! posted at The Engaging Brand.
Kathleen Gage presents Is Blogging Necessary? posted at Street Smarts Marketing.
John Crickett presents Marketing To Captive Audiences posted at Business Opportunities And Ideas, saying, “Making the most of the opportunities to market to captive audiences”
Richard Lee presents Your Product Idea Incubator posted at Richard Lee.
Sales
Ed Rivis presents 4 Steps to More Sales in 7 days or less. posted at Ed Rivis.
Ron Ruiz presents One Roll of Stamps=$45,000 In Sales posted at The Business Ideas-Making Money Blog.
Robert Phillips presents More Than 123% Increase in Opt-Ins posted at CYBERCA$HOLOGY.
Woody Maxim presents What’s making me money? right now posted at Woody Maxim.
James D. Brausch presents Business Systems Also Improve Sales And Customer Experience posted at jamesbrausch.com.
Gavin Ingham presents Whatâs your Si (Sales Intensity) rating? posted at Gavin Ingham.
Carol Bentley presents Hereâs 8 elements for a powerful sales letter. . . posted at Hereâs 8 elements for a powerful sales letter. . ..
Mark Riffey presents The Customer Vanishing Act: Whereâd Your Customers Go, and Why? posted at Business is Personal.
Ron Ruiz presents Stay-At-Home Mom Creates Million Dollar Product posted at The Business Ideas-Making Money Blog.
Other
Dr. Joe Capista presents A Mentor Can Change Your Life posted at Success Triangle, saying, “Building a successful business does not happen overnight. It can take years to reach the point where you achieve what you want. One of the main reasons people donât achieve what they want is they are not specific enough. Another is that they make a half-hearted attempt at setting goals. They may think about what they want and call that goal setting. The fact is thinking about what you want is only part of the process. There is so much more.”
Tash Hughes presents Style Guide vs Style Sheet posted at Word Constructions.
David Kam presents Beautiful Maiden Business Strategy posted at MarketingDeviant.com.



(4 votes, average: 3 out of 5)
Thanks for the post Hans. Some great articles you’ve gathered.
Joe