Web Business Marketing Blog

Since Kotler, marketing has been about the 4 Ps: Product, Price, Place, Promotion. But for content marketers, the actual 4 Ps are Planning, Production, Publishing, Promotion (see PodWorx ‘the 4 Ps of podcasting‘), bringing the total to 7. A recent question at MarketingProfs asks about the 7 Ps of marketing, adding Policy, Partnership and Politics, bringing us to 10.

Wikipedia’s 7 Ps add People, Process and Physical evidence. And new marketing’s 4 Ps are Personalisation, Participation, Peer-to-peer and Predictive Modelling. But marketing is also rePutation, Packaging, Perspective, …

An article at MarketingProfs this week covers woman’s buying power, defining Pearls, Pumps, Purses and Power as the current 4 Ps.

I guess marketing is all these 21 Ps and much more. For each marketing challenge, some, all or none of above concepts will be relevant. Let’s think about each problem on a case by case basis, irrespective of whether its dimensions start with a P or not.